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The conversation I had with the 26 year old fashion designer Ron Louis surprised me. Instead of him filling the room with words of who he is, he taught me who the world is. The mastermind behind the “Phera” brand believes in a world we control. He believes that not only do you “design the life you want” but that the thoughts we have control our actions and who we are. This interview felt like a conversation you have with a blunt in one hand and understanding of the world the topic of discussion.
Cheanell: Why are you “PLUGGED” ?
RON: I guess cause the people made me that way. This my city, I have to be plugged to do what I need to do.
Cheanell: Chicago doesn’t have a big celebrity culture like New York or LA does. We don’t have celebs just walking around. Do you look at yourself as a Chicago celebrity, do you feel like you’re valued in the sense of a celebrity? Do you feel important?
Ron: I try not to think about it like that cause you can get caught up in feeling yourself. I try to make it more about the culture and pushing my art form. However, it is important to go outside and meet people to gauge where you at. I see the love and respect it, but I don’t think too much of it.
Cheanell: I know years ago you had a music blog, and you mention before that that got you some buzz in the city. Which one gave you the most plug, fashion or music?
Ron: Probably music, I had a few clients just being in the culture because I started to do interviews with local artist. Organically, just me being around is what plugged me and not necessarily music or fashion. I started out just being a person that was around.
Cheanell: What are the cons of being being Ron Louis the fashion designer? We can guess the pros.
Ron: The things I run into can be annoying. I was at a restaurant and the waiter ran over and was like “Man, I’ve been trying to get an order in!” Im like aye I’m out to eat. People be all in your business, it can be a lot. I’m a private person so it can be a little scary.