This week marked the launch of the collaboration between long-time streetwear brand, Jugrnaut Chicago and NFT brand, Gutter Cat.
The collab includes joggers, hoodies, t-shirts and even plushies. A representative with Gutter Cat said that the partnership came easily because their mascots look so much alike and made for an inevitable team-up.
“We have a deep appreciation for independent Chicago streetwear brands. Chicago is often overlooked for cities like New York or L.A.,” said representatives with Gutter Cat in a statement sent to WHATS THE WORD.
“Chicago’s creative community is driven by people like Manny and his team who created a subculture of loyal fans, like Chance the Rapper. They embody the Chicago culture – community-centric and rich in diversity. Jugrnaut’s art style is what attracted us to this partnership as we feel that it aligns very well with the Gutter Cat Gang brand.
The release was celebrated at Jugrnaut’s storefront at 427 S Dearborn with family and friends being able to get a quick peek of the merchandise before it went live on May 1st.
Jugrnaut is a homegrown streetwear brand that was founded in 2007. The company decided to team up with Gutter Cat as they’ve seen the opportunities that NFTs have provided retailers and how they can drive sales and create brand awareness.
You can check out more of the merch here.