Ahead of their annual “Air Max Day”, Nike has teamed up with sneaker store franchise DTLR and DTLR Radio for an activation series you will never forget! Partnering with Chicago’s DTLR store on 87th & Dan Ryan for a weeklong activation celebrating the launch of Nike’s latest Air Max, the “Air Max DN”.
The activation, which started Tuesday, March 19th, began with a virtual reality experience. Giving you an in-depth look at the sneaker, attendees are able to use their phones and take some dope footage of the sneaker virtually with their DTLR Air Max Den AR experience. In addition to the virtual experience, DTLR is also giving creatives a shot to make some dope content in their Next Gen Air photo room.
In addition to having Chicago’s top DJ’s come through to set the vibes, DTLR gave the hottest podcast in Chicago the opportunity to not only provide media coverage for the activations, but also be a part of the lineup. This past Thursday the What’s the Word (should of been WHATS THE WORD lol) team took our podcast on the road for an in-depth conversation with Chicago’s sneaker connoisseur Dre the Shoe God, Recording Artist Ausar and Chicago Culture Icon Dave Jeff.
Rounding out the week with a Madden tournament and the official launch of the Air Max DN on Tuesday March 26th, the activation is shaping up to be a memorable moment for the culture. Make sure to head over to your local DTLR to purchase the Air Max DN on Air Max Day!
What to Know:
- Air Max Day is on March 26, 2024, the annual celebration of Nike Air.
- Nike is marking the 10th anniversary of Air Max Day by launching the future of Air technology, the Air Max Dn.
- The Nike Air Max Dn All Night colorway, and additional colorways, will be released across Nike.com and Nike retail in adult and youth sizes on March 26 as part of Air Max Day 2024.
- The Nike Air Max Dn will be available in fully family sizing (see below for more details).
What is Air Max Day?
Air Max Day celebrates the rich heritage of Air Max on March 26 with an annual launch of a new design or innovation focused on Air and is the ongoing commitment to evolve Air Max as a platform and Air cushioning.
History of Air Max Day
The first Air Max Day traces back to 2014 when the team at Nike decided to celebrate the anniversary of the historic Nike Air Revolution ad that first debuted on March 26, 1987, which officially launched the Air Max Shoe.
The product team at Nike decided to release an original colorway of the Air Max 1 that featured a volt pop in the midsole with the date “3.26” inscribed on the tongue. As the launch day was getting closer, momentum grew as Air Max enthusiasts worldwide were encouraged to share stories, experiences and photos of their favorite Air Max shoe.
Thousands of people came together worldwide to share their stories and experiences for a shoe that’s played such an integral part of their lives. It quickly became evident to the Nike team that Air Max had evolved into more than just a shoe–it’s a movement.
The Dawn of the Dn: Next Generation of Air
The launch of the Air Max Dn introduces Air technology that’s never been seen or felt before. “Dynamic Air,” a next generation of innovation designed to create a more dynamic heel-to-toe transition, will be featured in a shoe for the first time. Air Max Dn marks a new generation of bold and sleek footwear cushioning that Nike began more than three decades ago, arriving with a reimagined platform and setting the stage for future innovation.
Check the Crew’s favorite Air Max Sneakers
