JOYNER LUCAS TALKS RECORD LABEL ENSLAVENMENT ON “THE JASON LEE SHOW”
“Record labels are like the worst loans you can get. They’re giving you the bag and they have the resources, but I didn’t really see the resource part. It was the worst loan in history.
Joyner Lucas has never been one to shy away from storytelling. Recently, the emcee took to “The Jason Lee show” and spoke on his own story as an up-and-coming rapper. In a sit-down interview with Jason Lee, Joyner,35, talked Karen Civil’s alleged money grab scheme, how the industry enslaves recording artists via 360 deals and how his experiences made him a better rapper/businessman.
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The “Your Heart” rapper signed to Atlantic back in 2016, a deal that left him in debt and without ownership of his masters. Joyner spoke on how the deal left him broke and in debt to the record label.
“Record labels are like the worst loans you can get. They’re giving you the bag and they have the resources, but I didn’t really see the resource part. It was the worst loan in history.Imagine you going to the bank, and you borrow one million dollars and then you gotta pay them back eight million dollars before you can receive any bread back. Then they keep you in debt by throwing more money just to keep you enslaved to them and they own your masters”, he added.
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On Karen Civil:
During the sit-down, Joyner spoke on learning the music business and how his experienced made him a better businessman. The rapper also touched on Karen Civil’s alleged money grab scheme. And claims he gave the music exec/media strategist $60,000 at the start of his career for consulting work. After Civil was paid she stopped answering Joyner’s calls and failed to deliver what she promised. During the interview Joyner admitted he wanted to quit music as a result
“After all of this happened, I gave up. I called my investor, and I told him I was done. I felt bad because I watched this man spend sixty.so I was like that’s it. I felt just felt defeated. I was like f*ck this industry, n*ggas is robbing us. We didn’t know what we were doing, we were trying to break into the game and we was tryna hire people as consultants. After that whole sh*t happened I just felt defeated.”
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Joyner has come a long way since his days at Atlantic. He is now an independent artist with a distribution deal through The Orchard. The rapper is also the co-owner of “Tully”, a music-based tech app.
Jasmine "Jayy Marie" Morales is hip-hop journalist who focuses on culture related storytelling.
She has written for publications such as Slam Magazine, Kicks, Southside Weekly and Dazesummit.com.
In addition to writing celebrity profiles and reporting for numerous outlets, Jayy Marie is a correspondent on Whats the Word's weekly livestream.