Kicking off Hispanic Heritage Month, we are highlighting 15 Latinx content creators you should know. Creating relatable content for members of the Latinx community is crucial. Latinx creators often face silencing by algorithms that do not prioritize the community. From algorithmic challenges to a lack of partnerships with content creators of color, it is vital for creatives to have the support of the community to expand their platforms.
The content creators below are providing the Latinx community with laughs, education and entertainment that caters to their specific demographic. From inside jokes that cater to the Latinx experience to education on the history of our ancestors. Content created for us by us. In no particular order here are 15 Latinx content creators you should know.
Jools Lebron//@joolslebron – 2.2M TikTok followers: Chicago based Puerto Rican content creator Jools Lebron, broke the internet this summer in a very demure way. Her “Demure” Tiktok went viral with a whopping 4.8 million likes. This viral video opened the doors for Jools to acquire sponsorships from major corporations such as Spotify and Zillow.
Chris Dolo Eats//@chrisdoloeats – 1.7M TikTok followers: Chicago-based Chris Dolo Eats has created a platform for food enthusiasts, amassing 1.7 million followers on TikTok and establishing himself as a prominent Latinx digital food critic. Chris explores the Chicagoland area, spotlighting small businesses and featuring budget-friendly menus priced under $10.00 alongside his visits to various city restaurants.
J’chelle//@jchellestryingherbest – 223.2k TikTok followers: Honduran creator J’chelle generates content that reflects various aspects of her life. Her content ranges from her journey as a single mom and student nurse to her efforts in educating the Latinx community about anti-blackness. Notably, she has gained attention for her “racist asf” song, which she uses to call out individuals leaving racist comments on her videos addressing anti-blackness.
DoKnow//@donknowsworld – 1.7M TikTok followers: Mexican content creator/comedian DoKnow has carved a niche for himself in the comedy world by curating skits that cater to the Latinx experience. His most notable TikTok reel includes the famous line “The home girl domestic violence,” a skit where he engages in a conversation with his friend about his toxic Latinx girlfriend. Apart from creating diverse content on TikTok and Instagram, DoKnow also performs stand-up comedy and co-hosts the Podcast “Brown Bag Pod”.
Chicklet and Mileni Cruz//@chicklethf @Malenicruz.hf – 1.5M TikTok followers and 2.3M TikTok followers: Chicklet and Mileni Cruz are a popular Latinx couple on TikTok, known for curating comedic skits about their lives and relationship. With a large following, their content often includes playful pranks and moments where they often make fun of each other.
Antonio Milian//@deffnotantt – 308K TikTok followers: Better known as Historic Ant, Antonio Milian is a Puerto Rican content creator who focuses on creating content surrounding the history of various Latinx countries. His insightful work not only covers various countries throughout the Latinx community, but also delves into the storytelling of historic Latinx prominent figures.
Dean Huertas//@deanhuertas – 961.7K TikTok followers: Huertas curates’ content for the Puerto Rican diaspora, focusing on the benefits of returning to the island. Originally from NYC, he moved back to connect with his roots and shares famous reels connecting Puerto Rico’s history with other countries.
Bianca Graulau// @biancagraulau – 717.7K TikTok followers: Bianca Graulau is an independent reporter based in Puerto Rico, known for her journalism on Bad Bunny’s “El Apagon” video. She focuses on decolonization and uses her platform to educate the world about the disparities of the Puerto Rican people.
DLG Gang// @dl_gang – 4.2M TikTok followers: DL Gang is most known for their skits on TikTok and Youtube. They consist of a Mexican and African American family, and their content revolves around family pranks, foodie reviews, and skits featuring their foster daughter who is experiencing new life events. One of their notable recurring lines is “I’m Mexican asf!”, emphasizing their Mexican heritage.
Wendy and Bianca Ortiz// @wendolynortizz @evelynomadera – 1.9M TikTok Followers 1M TikTok Followers: Twins Wendy and Bianca Ortiz are Latinx influencers who have built a following creating content geared towards their everyday lives. They create content ranging from beauty tutorials to videos about motherhood. These IT girls have an energetic charisma that has allowed them to build a solid following.
Zack Quin// @zack.quin – 476.2k TikTok followers: Content creation through the POV of a Puerto Rican from NYC, Zack Quin is known for his special brand of humor. His content is filled with comedic banter about NYC living, with a unique Puerto Rican flair. One of Zack’s most notable TikToks is his POV when visiting Chicago, where he compares the two cities.
Beatriz Santiago// @beatrizcookingvibes – 567.2K TikTok followers: Beatriz Santiago is a Puerto Rican content creator who centers her content around cooking Caribbean dishes. This Boston based beauty has built her following by creating cooking content as well as sharing life experiences. Most known for her line “remember to cook with love” Beatriz is the go-to creator for Caribbean/Latinx recipes.
Paulie Mars//@pauliemara – 75.2K TikTok Followers: This Dominican influencer from the Bronx is known for curating content surrounding her everyday life in NYC. From GRWM videos to trying out NYC restaurants and sharing the best spots for a Dominican Blowout, she also provides recipes for Dominican food. She is best known for her “Things to do in NYC” content.
Klarissa Lopez//@ktellzitall – 83.2K TikTok followers: Chicago based Mexican influencer Klarissa creates content centered around motherhood and her experience as a Latina Muslim. She curates’ content that focuses on navigating the intersection of her Latina and Muslim identity, offering advice on transitioning into Islam while maintaining her Mexican roots.
Xavier Custodio// @xmcustodio – 55.1K TikTok followers: If you need good bonchinche (gossip) or celebrity news Xavier has got you covered. A music teacher based in Chicago; this Puerto Rican content creator has built his following on giving us the tea on Latinx celebrities.
