A new AI app called 2wai is blowing up online for its emotional — and controversial — feature: creating interactive digital avatars of deceased loved ones using just a few minutes of video footage.
The app generates “HoloAvatars” that can look, talk, and respond like the person based on their voice, expressions, and speaking style. Users are sharing emotional clips of conversations with recreated family members, leading to both praise and backlash.
Supporters say it offers comfort and a new way to remember loved ones. Critics warn it raises issues around consent, grief, and the emotional risks of interacting with an AI version of someone who has passed away.
As 2wai goes viral, it’s sparking a major debate about whether this is a comforting new tool — or a step too far in using AI to bring the dead back to life.