The debate over whether social media influencers deserve recognition at major music award shows continues to heat up, with Big Homie Kodaq recently sharing his thoughts on the growing conversation. In a video circulating online, he expressed that he agrees with music executive Ray Daniels—but only to a certain extent.
Big Homie Kodaq explained that while not every influencer should be recognized, there should be a way to highlight the elite tier of creators who consistently impact the success of songs. According to him, the right influencer can completely change the trajectory of a record, helping push it from unknown to viral success.
“We need to highlight the elite tier of influencers and acknowledge them at these music awards,” he said, emphasizing that the music industry is evolving and social media creators now play a powerful role in determining which songs gain popularity.
He also referenced the viral success surrounding creator Joseph Fogg and artist Flippa T, pointing out how Fogg’s promotion helped push Flippa T’s track into the spotlight. However, BigHomieKodaq made it clear that the artist’s role should never be overlooked.
“What Joseph Fogg did for Flippa T cannot be ignored, but Flippa created a banger—undeniably,” he explained, noting that both creators and artists contribute to a song’s success in different ways.
The ongoing discussion has sparked mixed reactions online. Some believe influencers deserve official recognition for their marketing power, while others argue that music awards should remain focused on the artists, producers, and songwriters who create the music itself.
As the line between content creators and music promoters continues to blur, voices like Big Homie Kodaq and Ray Daniels are pushing the industry to rethink how success is measured—and how credit is shared. For many, the conversation isn’t just about adding new categories, but about reassessing how the industry views creators and artists in the digital era.
