Netflix is officially stepping deeper into the podcast world — and it’s doing it with culture heavyweights.
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The streaming giant has announced a new exclusive partnership with iHeartMedia that will bring video versions of some of the network’s biggest podcasts to Netflix, including The Breakfast Club and Joe and Jada. The deal marks a major shift in where fans will be able to watch their favorite shows.
Under the agreement, Netflix will become the exclusive home for the video podcast versions of select iHeartMedia titles. While audio episodes will continue to be available on traditional podcast platforms, full video episodes will no longer live on YouTube once the rollout begins.
For hip-hop and pop culture fans, the headline grabbers are clear:
The Breakfast Club — hosted by Charlamagne tha God, DJ Envy, Jess Hilarious, and Loren LoRosa — has long been one of the most influential morning shows in the culture, known for viral interviews and headline-making conversations.
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Joe and Jada, hosted by rap icons Fat Joe and Jadakiss, has quickly built a loyal audience with unfiltered discussions on music, life, and industry stories.
The move signals Netflix’s growing interest in video podcasts as premium content, blurring the lines between traditional streaming shows and digital talk formats. By locking in exclusive video rights, Netflix is betting that podcast fans will follow their favorite hosts to the platform — and that video-first conversations can live alongside movies, series, and documentaries.
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The partnership is expected to roll out in the U.S. first, with plans for expansion later. For now, one thing is clear: the podcast wars just got a lot more competitive, and Netflix is positioning itself as a serious player in the space.
For fans, that means a new place to tune in — and for the culture, another sign that podcasts are no longer just something you listen to… they’re something you stream.
