It’s Mustard with Mustard! Heinz is finally joining forces with Mustard for a collaboration.
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Heinz announced that they are teaming up with the well-known producer for a limited edition collab they’re calling “Mustard x Mustard” in a commercial that first aired during the Grammys this past Sunday.
“Real ones know there are only two legendary mustards — ahem, MUSTAAAAAAAAAARRRDs — out there,” Heinz wrote in a press release, adding that during the Grammys Feb. 2, the pair officially dropped the Mustard x Mustard collaboration with a dedicated commercial.
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a statement. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
As Chief Mustard Officer, Mustard will be “playing an integral role in every part” of their collaboration including updating exclusive recipes, hosting events across the year and more.
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Heinz and Mustard are working on a new mustard-like condiment that is set to release later this year. Heinz says it marks the first national mustard innovation in nearly a decade for the company — and fans can sign up for its waitlist here.
