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CROWNED SKIN MAKES HISTORY AS TOP BLACK-OWNED MEN’S GROOMING BRAND ON TIKTOK SHOP

Crowned Skin is running it up—and making history while doing it.

In just one year, the brand has become the #2 men’s personal care brand on TikTok Shop, surpassing industry giants and pulling in eight figures in revenue. Even bigger: it’s the first Black-owned brand to reach that milestone in the men’s grooming space.

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At the heart of it all is Darrell Spencer, the 28-year-old CEO who built this powerhouse with no investors—just hustle, strategy, and a vision rooted in culture and care. His journey is now front and center on the June digital cover of Quintessential Gentleman, a spotlight on Gen Z entrepreneurs reshaping what success looks like.

Spencer isn’t just selling skincare—he’s building a movement. His brand encourages Black men to embrace wellness and ownership, flipping the script on what self-care looks like in our communities.

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“This is more than a win for me—it’s a win for all of us,” says Spencer. “We’re proving that Black-owned businesses can compete, lead, and dominate in this space.”

With Crowned Skin leading the charge, the future of grooming looks unapologetically Black, bold, and built to last.

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