Dek: BET has officially appointed Chicago native Louis Carr as its new president, marking one of the most significant leadership transitions in the network’s history. With nearly four decades inside BET and a legacy of uplifting Black and Brown communities, Carr steps into the role at a pivotal moment.
BET is entering a new chapter — and they’ve tapped Louis Carr, one of the most influential executives in Black media, to lead the way.
Carr, 69, has been with the network for 39 years, most recently serving as BET’s President of Media Sales. He was officially named President of BET, where he will continue overseeing media sales while now leading the entire brand. He will report directly to George Cheeks, chair of TV media at Paramount Skydance.
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The promotion comes as longtime president & CEO Scott Mills departs after 23 years — a major shift following the creation of Paramount Skydance. (Sources: Essence, Variety)
A Career That Changed the Business of Black Media
Over his nearly four decades inside the network, Louis Carr has generated billions in advertising sales and reshaped how America’s biggest corporations engage with Black audiences.
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Procter & Gamble
Unilever
McDonald’s
Walmart
Toyota
Meta
Apple
George Cheeks praised Carr’s leadership, saying: “Louis’ leadership has been integral to BET’s success for nearly four decades. His vision for the future will drive innovation, deepen BET’s cultural impact, and position the brand for continued growth.”
A Chicago Story — From the South Side to the Boardroom
Carr is a proud Chicago native, and his rise from the city to becoming the president of the No. 1 network for Black culture is a testament to both his discipline and his mission-driven leadership.
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The WayMaker Men’s Summit: A Cultural Engine for Black Men
Beyond his corporate impact, Carr is also the founder of the WayMaker Men’s Summit, one of the most powerful gatherings for Black men and boys in the country.
The summit is an unmatched experience, bringing together high-level leaders, disruptors, mentors, wellness experts, and young men seeking guidance.
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What This Means for BET’s Future
Carr enters the role at a pivotal moment as BET navigates the future of streaming, advertising, and cultural storytelling. His experience positions the network to strengthen its cultural footprint and innovate for the next era.
“Louis Carr represents what leadership in our community should look like — rooted in culture, built on service, and aligned with purpose.”
Fast Facts
Name: Louis Carr
Hometown: Chicago, IL
Years at BET: 39
New Role: President of BET
Key Impact: Generated billions in ad revenue
Community Work: Founder of the WayMaker Men’s Summit
