Black professionals comprise just 5.8% percent of the total make-up of the marketing industry in the U.S. Of the less than 6% who identify as Black, 68% are admin or entry-level, and 43.5% are non-management professionals.
To address the need for greater diversity in the industry, McDonald’s and the Marcus Graham Project (MGP) are diversifying the talent pipeline by welcoming 13 aspiring marketers of color into MGP’s summer iCR8™ Bootcamp where they will work as an integrated team to impact real-life marketing campaigns for McDonald’s.
This year’s Bootcamp kicked off on June 6 in Los Angeles as an 11-week immersive experience where participants will receive:
· Training, mentorship and 1:1 coaching from McDonald’s executives and agency partners with years of industry experience
· Real-world workforce exposure as they deliver on tangible marketing and communications outputs
· The opportunity to present their work at McDonald’s HQ in Chicago in front of decision-making executives
· The chance to interview for a select number of internships and entry-level roles with two of McDonald’s partner marketing and PR agencies
This partnership reflects McDonald’s work in communities of color, including scholarships for HBCU Students, education and mental healthresources for Asian American students, and scholarships for outstanding Hispanic students, among many other initiatives centered around educational opportunity and financially equity.