Meta just announced that they will be ending the Reels Bonus Program and will no longer be paying content creators for the reels that they post on both Facebook and Instagram.
Content creators all over will be disappointed to know that they will be losing a source of income. Depending on how much content through reels the content creators provide, they can receive up to thousands of dollars in payment. The start of this idea stemmed from Meta to get users to create more videos and to also compete with TikTok.
Business Insider first reported Thursday that Meta would put a pause on a lucrative creator payment incentive for posting short-form Reels videos on Facebook and Instagram. The program paid creators monthly for accruing views through Reels, and over the past two years, some creators have reported getting offered bonuses of $35,000 in a single month for getting more than 58 million views. Still, most Instagram creators with sizable followers and millions of views on videos could see anything from $600 to $1,000 or even $10,000 in the first year the program was available.
For creators who signed up for the bonus deal within the last 30 days will still get their incentive, according to Meta’s spokesperson, they will stop extending and renewing deals.
Meta pledged $1 billion in funds for incentivizing Reels with millions of views back in 2022, which helped creators earn from posting on Instagram and Facebook Reels, but even then, the payment features have been changed so many times before, reports say.
Content Creators will still be able to earn from the mentioned social media platforms, but they will have to do it in different ways such as advertising in videos, badges, subscriptions, hosting events, promoting brands, and more.
By the changes that Meta is presenting, will you think the focus will be on other platforms that are paying them for content instead? Was this a good move for Meta?