Wanted to share a first look at a new innovative piece of art that is beautifying a Chicago neighborhood while also helping train the next generation of Soccer stars. Allstate recently unveiled a new interactive ‘soccer coaching mural’ for aspiring youth players.
Working with the U.S. Soccer Federation and nonprofits Black Star, and Intentional Sports, Allstate has helped create a dedicated training space that provides youth players access to soccer resources that are often limited and pricey.
- The coaching mural is 25ft tall instructional art installation that guides players through soccer techniques including shooting, passing and proper foot positioning.
- The mural was inspired by U.S. Women’s National Soccer Team (USWNT) players, Crystal Dunn, Naomi Girma, and Lynn Williams who also provided creative direction for the artwork.
- The final piece was painted by Chicago-based artist Dwight White II.
USWNT star Crystal Dunn shared this about the project: “I am passionate about passing the game of soccer (that I love) on to the next generation. My goal is to leave a positive lasting impact on America’s youth and fully diversify the game for generations to come.”
The mural was officially unveiled on Sept. 25 with more than two dozen youth players from the Chicagoland area who were treated with a surprise soccer client coached by members of the USWNT.