Chicago native Chance the Rapper is teaming up with a hometown favorite in a new social media promo that’s already getting attention online.
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In a recent Instagram post, the Grammy-winning artist introduced “Chance the (W)rapper,” highlighting new wraps now available at Potbelly Sandwich Shop. The playful caption read, “We know a hit when we see one. (W)raps are now at Potbelly,” leaning into his signature wordplay.
The short clip shows the rapper seated at a table with freshly cut wraps and a branded Potbelly cup, promoting the sandwich chain’s latest menu addition. Fans quickly reacted in the comments, with many expressing excitement over both the collaboration and the new food option.
Potbelly, which was founded in Chicago, has long had ties to the city’s culture — making the partnership with one of its most recognizable artists a natural fit.
The post comes as brands continue tapping major artists for creative food campaigns, blending music culture with fast-casual dining in a way that resonates online.
